To say Amazon has a bit of a counterfeit program is putting it mildly. The world’s largest ecommerce platform has, for years, struggled with a reputation of general apathy in regard to policing its third-party marketplace. Sellers, for years, peddled knock-off AirPods, Birkenstock shoes, and even cosmetics. Project Zero, Amazon says, is meant to change all that. At its heart, the program is one that puts unparalleled power into the hands of major brands. Rather than waiting on Amazon, brands like Nike and GoPro can now remove counterfeit listings on their own. Which, as you may have guessed, brings with…
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